No doubt there is a trend toward leveraging blogs in the enterprise. I have added a few links to THE GREAT AMERICAN STARTUP that illustrate this. In particular I like GM's Fast Lane Blog. It is a pure marketing function but it appears well done and is not overly gimmicky.
That said I am still looking for blogs in use at the enterprise that are more functional and less fluffy. Maybe that is all that blogs are good for, but what I am really looking for are blogs that have found their way into the value chain of the processes in the enterprise.
I'll keep looking...
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