After about an hour's worth of discovery time, mostly spent hammering David with questions, we've sketched out how PhlooQ is going to function (and how we're going to communicate how it works visually). This is an important first step and one that often times is overlooked in the haste to bring a seemingly endless stream of web 2.0 products to market.
PhlooQ is deceptively simple.
Upon first glance PhlooQ may appear to be a bit uhhh.. complex. It features a mobile phone activation system, Facebook integration, phone call initiation as well as messaging directly from the widget screen and there is proposed future functionality that will extend even farther. Here's the thing though: at the end of the day PhlooQ actually simplifies event participation, network collaboration and communication through its unique approach. Interaction with the PhlooQ widget is seamless and requires little special instruction and that's why we think we're on to something here. It's simple and powerful and has the potential to make a real impact.
We're going to work on a sketch of the PhlooQ service offering and post it here soon, so stay tuned and tell us what you think.
1 comment:
Mike thanks for your and Erik's time on a Saturday afternoon. You are driving the design exactly the right direction.
The challenge is making clear that for the end user there is essentially nothing to be done..but at the same time make clear to the publisher the deeply powerful sweep of services.
For the visitor to the publisher's site PhlooQ is simple. Click the Q and see your friends interested in the same event.
For the publisher PhlooQ will:
* Feed their visitors interest to the visitors social graph.
* Message the visitor and the visitor's social graph with their Web brand as the semantic context of the conversation.
* Allow their visitors to invite others to the publisher's site.
* Send the connection widget to the phone of the visitors so they can see and connect with friends when away from their computer.
* Keep aggregate metrics on user interaction with the widget and with each other via the widget.
* Provide an "everywhere" channel to provide invisible "non-intrusive" offers to people based on their friends interests. The offer is never an ad--it is a service.
* Install the Widget on their behalf for free. Implementation is simple, one line of code in the header, one line of code for the button(s). (For now we are not allowing self-service so the publisher has to send an email to engagement@vcnity.com to get one.)
...etc...
Looking forward to seeing what's next!
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