From a publisher standpoint, the PhlooQ widget works as illustrated above. The event publisher sends updates through PhlooQ to the attendees who can view it via one of the three PhlooQ widgets: the mobile widget, the web-based widget or through Facebook.
From the widget, the user can update their status, invite and chat with members or their social graph and register their interest in the event. From a PhlooQ system standpoint an update is sent to Facebook with links back to the event publisher's site.
Facebook interaction with PhlooQ happens at three levels; Updates in which PhlooQ updates Facebook with your status or comments, notifications sent through Facebook to your social graph (even to those who aren't PhlooQ users) and as an interface to the PhlooQ system.
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