Part of PlhooQ's coming out might be a new (or updated) Identity.. Or maybe not.. We've put together two options in addition to the original, and if you've got any ideas, please let us know - this should be a collaborative process.
So here's what we were thinking
We asked a few friends and family what they thought of the existing PhlooQ logo (the gray and orange one) and while no one had anything overly negative to say about it just about everyone thought the company was pronounced "Floo Cue" not "Fluke". We thought de-emphasizing the Q might be the correct approach.
We spoke with David about this and he explained why there was a large "Q" there in the first place; it looks a bit like a magnifying glass - the now universally accepted symbol for 'search' and 'explore' so we played with making the "Q" a more literal magnifying glass.
So What Do you Think?
So, do you think we're heading down a good path here? Even if these new logo concepts aren't perfect, are they an improvement, and what could we do to evolve them even more?
Next Up: The new PhlooQ widget - stay tuned!
1 comment:
I think based on what you have written that option 1 is a better logo than the original or option 2. The original definitely puts the emphasis on the Q which as you said can cause pronunciation problems. Option 2 will also cause name problems because a user can't be sure if it is a letter in the name or just an icon as part of the logo. Just my opinion.
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