So TailWind is off and running in its own direction. This has afforded me the time to work with many other companies over the the past year.
In particular, my current obsession is watching the emergence and re-visioning of The Drop Spot (TDS), as founded by its current CEO Derek Harp. Derek has built a pretty successful little business in the consumer end of the broader Trade In / Trade Up market. What is visionary is that he took all that data from all his transactions at The Drop Spot and decided to focus on the highest volume, highest margin part of his consumer Trade In / Trade Up Business.
TDS will be launching a super cool new site call BeyondthePod.com that looks ot become the ultimate destination for any and every consumer interested in getting cash for their old iPod. I mean there are a few iPods out there--like 60 million in the last 24 months! Not only that but well over 30% of iPod purchasers buy another within the first few years. So what happens to all of the second hand iPods? Well, I'd like to think, that long term, they will ALL get bought at BeyondthePod.com.
So Search Engine Optimization is one of the the strategies for finding its way into the marketplace. But there must be a million other ways to crack the code. The market is huge! But how accessible is that market with all the signal to noise ratio out there in the world?
If you've got an opinion, I'd like to hear it!!!
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